Panerai 10th Anniversary Exhibition

VictorChen

I wish to make the DcHome Review a little more diversified. By heading slightly towards "Lifestyle", and all the while keeping photography as our primal focus. The term "Lifestyle" has been broadly used, maybe it's a marketing gimmick, or maybe it is something we all seek in our daily life, a get away if you like, from our repetitive day in and day out.

So what is Lifestyle?

Some would say food, others would insist on clothing. Most would argue lifestyle is about wining and dinning, sipping coffee while scrambling through our favorite iPad, cars, hi fi, and of course watches !! I tend to believe lifestyle is an attitude, it's a state of mental form which materializes into a physical object. I won't dig deeper into this thought in order to safe you the boredom.

Panerai, in my opinion, has done an excellent job in promoting the brand. About 15 or more so years ago, the local market was basically dominated by Rolex, IWC, Cartier, Tudor etc., and in all honesty, only a small minority would treasure a Panerai watch back in the days. After a decade or so, Panerai has successfully managed to make a solid stand in the luxury watch sector of not only in Hong Kong, but globally. No matter if you prefer the Rolex or other watches, you would still know Panerai. This is truly a remarkable achievement under the subject of "Brand Marketing".

Panerai Boutique, has officially been in Hong Kong for 10 years. Not excessively long period, but enough to gather a large crowd of Panerai enthusiasts. To celebrate, they are having a 10th Anniversary Exhibition at the following:

Date: 4th Oct, 2012 to 9th October 2012
Time: 11:00 - 20:00
Venue: Landmark Atrium, Central


Those of you who are curious what the fuss is all about, and are also curious if a 44mm watch is too small or too big, this might be a rare opportunity to see all different Panerai watches under one same roof.

I will sneak into the Exhibition later this afternoon, and hopefully snap some images for me to upload here. So stay put

VictorChen

The Exhibition did not have extensive collection of watches on display, but nonetheless it was a joy to see so many beautiful watches.

The new Pam 389 caught my eyes the most, this watch looks so much better in real than the photos. The Skeleton PAM 348 was also there, it's a totally gorgeous watch rightfully on par to the level of a connoisseur. I can only drool.

The Exhibition came standard with non-stop champagne, French water and pretty little snacks, a nice little social gathering for every Panerai fans. But most importantly, this exhibition gave us a nice opportunity to bug the good people of Panerai to ensure we get the watches we want in the future.

After we took a few "party" shots with our favorite guy Ricky, we left the exhibition. On the way out, each of us were given a little souvenir; a cashmere scarf with a Panerai logo embroidered. I am positively sure this scarf would become a collectible item, or maybe not, but at least it's a nice thoughtful gesture from Panerai.